About us

Christel van Rooij is the owner of Store Concepts and your contact person. A veteran in the fields of communication, retail and store design, Christel has a great passion for craftsmanship and the fashion industry. Thanks to her extensive experience, she’ll help you find the most suitable solution or assist you in coming up with a tailor-made alternative.

An excellent selection

Store Concepts firmly believes in the quality of European design products. Their superb fit, elegant look & feel and premium quality make them perfect for the presentation of haute couture and high-end fashion collections.

Tailor-made solutions

In addition to top-quality branded collections, Store Concepts also provides unique, tailor-made solutions.

Window and shop-floor concepts

We are helping more and more clients develop concepts. Thanks to our extensive experience in the field, we have access to a network of specialists who assist us in producing superb total solutions.

Quality and service

We fully guarantee the quality of our products. Our partnerships invariably go beyond mere demand and supply. Nothing is too complicated. In fact, we love a challenge.